Hold on a second. It’s my website. It’s my Facebook Page. It’s my Instagram. What do you mean it’s not about me?
Yes it is true that your customers are coming to your pages to find out about you, the more acurate way of putting it would be to say, they are coming to find out more about what you can do for THEM.
If all your online communication is around you and what you can do then you will turn off more customers than attract them.